Pupil Services / Attendance Campaigns

Attendance Matters

Number of Awardees - 2018

Los Angeles Unified is committed to encouraging every student to attend school every day.

We are very excited to announce that several local sports teams are working with L.A. Unified to help improve attendance. Please watch and learn more about our partnerships with the Rams, Dodgers, Lakers, Sparks, Clippers, Galaxy, Kings and the L.A. Football Club to encourage student and staff attendance.

Each month, kindergarten and ninth-grade students and staff with improved attendance – including those who already have perfect attendance – will be entered into a drawing. Two hundred students and 50 employees will win tickets every month. Each winner will receive two tickets, allowing them to enjoy the games with a guest.

Remember, if students are not in school, they cannot learn. Every day is important. Keep it under seven absences. Every day matters.

Tools for Schools

Attendance Matters flyer (8.5x11)

Attendance Matters poster (24x36)

I Rise. I Attend. I Matter

In 2012, the Los Angeles Unified School District (LAUSD), Los Angeles County and the City of Los Angeles passed a resolution to support new efforts toward keeping students in school and engaged in learning. This resolution proclaimed September as “School Attendance Month.” The Attendance Campaign was launched in September 2017 to bring additional awareness to school attendance and dropout prevention and recovery to all students, family and staff. LAUSD supports the campaign by encouraging school sites to offer a variety of activities to promote attendance awareness including attendance incentives, parent workshops, attendance contests, announcements, and awards.

This new district-wide campaign is aligned with LAUSD’s goal to reduce chronic absenteeism to no more than 7% and to increase the percent of students attending at a rate of 96% or higher to 72% or more as stated in the LAUSD Local Control Accountability Plan (LCAP). As LAUSD continues the efforts in promoting student attendance, the slogan, “I Rise. I Attend. I Matter.” signifies our hope to empower each student to rise, attend every day, and create a life of meaning and purpose.

Tools for Schools


I Rise, I Attend, I Matter (black background) flyer 8.5x11	I Rise, I Attend, I Matter (white background) flyer 8.5x11


I Rise, I Attend, I Matter (black background) Spanish flyer 8.5x11	I Rise, I Attend, I Matter (white background) Spanish flyer 8.5x11


Blackbaord Connect Message to ParentsEnglish and Spanish